Check name availability, analyze trademark strength, browse classification classes, and get filing guidance before registering your brand.
Enter the name you trademark. We will analyze its strength, check for potential conflicts, and provide filing guidance.
Trademark strength determines how easily your mark can be registered and defended. Stronger marks receive broader legal protection.
The common name for the product itself. "Computer" for computers, "Bicycle" for bikes. Cannot be trademarked under any circumstances.
Directly describes a quality or feature. "Cold and Creamy" for ice cream, "Best Buy" for retail. Requires proof of secondary meaning to register.
Suggests a quality but requires imagination. "Netflix" suggests internet movies, "Airbus" suggests air travel. Registrable without secondary meaning.
Real word used in an unrelated context. "Apple" for computers, "Shell" for gasoline, "Amazon" for e-commerce. Inherently distinctive and easily registered.
Invented/coined word with no prior meaning. "Kodak," "Xerox," "Spotify," "Hรคagen-Dazs." Receives the broadest possible trademark protection.
Potential conflicts detected based on common trademark patterns. This is a preliminary analysis - always search the official USPTO TESS database for a complete search.
Check domain name and social media handle availability for your trademark. Links open in new tabs.
Browse all 45 trademark classes. Click to select classes relevant to your goods or services. Filing fee is charged per class.
Step-by-step walkthrough of the trademark registration process with the United States Patent and Trademark Office.
Search the USPTO TESS database, state trademark databases, business name registries, domain names, and common law sources to ensure your mark is available.
Choose between "Use in Commerce" (Section 1a, already using the mark) or "Intent to Use" (Section 1b, plan to use within 6 months). Intent to Use requires an additional Statement of Use filing later.
Select the appropriate Nice Classification classes that cover your products or services. Use the Classes Browser tab to find the right classes. Each class requires a separate fee.
Gather your specimen (proof of use), a clear drawing of the mark, your goods/services description, and owner information. Choose TEAS Plus ($250/class) or TEAS Standard ($350/class).
Submit your application through the USPTO's Trademark Electronic Application System (TEAS). You will receive a serial number for tracking. An examining attorney will review within 3-4 months.
If the examining attorney raises issues, you have 3 months to respond (extendable to 6). Common issues include likelihood of confusion, descriptiveness, or specimen problems.
If approved, your mark is published in the Official Gazette for 30 days. Anyone who believes they would be harmed by registration can file an opposition during this period.
If no opposition is filed: Use-based applications receive a registration certificate. Intent-to-Use applications must file a Statement of Use with proof of commercial use before registration is granted.
| Fee Type | Amount (Per Class) | Notes |
|---|---|---|
| TEAS Plus Filing | $250 | Must use pre-approved descriptions |
| TEAS Standard Filing | $350 | Custom goods/services descriptions allowed |
| Statement of Use | $100 | Required for Intent-to-Use applications |
| Extension of Time to File SoU | $125 | Up to 5 extensions (6 months each) |
| Section 8 Declaration (Yr 5-6) | $225 | Required to maintain registration |
| Section 9 Renewal (Every 10yr) | $300 | Filed with Section 8 declaration |
| Stage | Typical Duration | Cumulative |
|---|---|---|
| Filing to Examination | 3-4 months | 3-4 months |
| Office Action Response (if needed) | 3-6 months | 6-10 months |
| Publication for Opposition | 30 days | 7-11 months |
| Registration | 1-2 months | 8-12 months |
Trademark rights are territorial. A U.S. registration does not protect your mark internationally. Here are your options for global protection.
The Madrid System allows you to file a single international application through the USPTO to seek protection in over 130 countries. Your U.S. application or registration serves as the basis. You select which member countries you want coverage in, and each country examines the mark under its own laws.
Base fee: 653 Swiss Francs (approximately $730 USD) plus country-specific fees. Timeline: 12-18 months per designated country.
A single application covers all 27 EU member states. Filed through the European Union Intellectual Property Office (EUIPO). Base fee is 850 EUR for one class, 900 EUR for two classes.
For key markets, you may file directly with each country's trademark office. This can be more expensive but gives you more control. Common markets include China (CNIPA), United Kingdom (UKIPO), Japan (JPO), Canada (CIPO), and Australia (IP Australia).
Many countries operate on a first-to-file basis (not first-to-use like the U.S.). File in your target markets before someone else registers your mark.
If you filed in the U.S. You have 6 months to file in other Paris Convention countries and claim your U.S. filing date as priority.
Each country has different rules on acceptable marks, required translations, use requirements, and renewal timelines. Local counsel is often advisable.
Set up trademark monitoring services to detect unauthorized registrations in your key markets. Early detection makes opposition proceedings easier and cheaper.
A trademark is a word, phrase, symbol, or design that identifies and distinguishes the source of goods or services. Choosing and registering a trademark is one of the most important steps in building a brand. A well-chosen mark communicates your brand identity, builds consumer trust, and provides legal tools to prevent others from trading on your reputation.
The first step is choosing a distinctive name. The strongest trademarks are fanciful (invented words like "Xerox" or "Spotify") or arbitrary (existing words used in an unrelated context like "Apple" for computers). Descriptive names that merely describe your product are difficult to register and harder to enforce. Before committing to a name, conduct a thorough search of existing trademarks, business names, domain names, and social media handles.
Once you have selected a strong mark, you must identify the correct Nice Classification classes for your goods and services. Each class requires a separate filing fee, and your protection is limited to the classes in which you register. Filing with the USPTO involves preparing a specimen showing the mark in use, drafting a description of goods and services, and submitting your application through the Trademark Electronic Application System (TEAS).
Marks that merely describe your product or service (like "Fast Delivery" for a shipping company) are difficult to register and nearly impossible to enforce exclusively.
Coined or fanciful marks like "Verizon" or "Hรคagen-Dazs" are the strongest category and receive the broadest protection from the USPTO.
Conduct thorough searches of the USPTO TESS database, state registries, business directories, and the internet before investing in branding around a name.
Choose a mark that can grow with your business. A name tied to a specific product may limit expansion into new categories.
overview of trademark law, history, types, and international systems.
Technical discussions about string matching, phonetic algorithms, and similarity detection.
Video tutorials and walkthroughs of the USPTO trademark filing process.
Official U.S. Patent and Trademark Office resource for all trademark information.
This trademark search tool works in all modern browsers with full functionality:
All analysis runs entirely in your browser. No data is sent to any server.
March 2026 - Updated filing fees and Nice Classification data. March 20, 2026.
March 19, 2026
March 19, 2026 by Michael Lip
Update History
March 19, 2026 - Release with all primary features functional March 22, 2026 - Added comprehensive FAQ and search markup March 27, 2026 - Mobile experience and page speed improvements
March 19, 2026
March 19, 2026 by Michael Lip
March 19, 2026
March 19, 2026 by Michael Lip
Last updated: March 19, 2026
Searching a trademark is one step in launching a brand. These free Zovo tools help with the steps around it, naming, securing a domain, designing a logo, and covering the legal basics.
A free trademark search is the fastest way to check trademark availability before you spend money on filing fees, a logo, or a domain. Use this trademark finder as a first-pass screen: enter the exact word, phrase, or brand name you want to protect, and the tool helps you scan for identical and closely similar marks so you can spot obvious conflicts early. A clean preliminary trademark lookup does not guarantee approval, but it tells you whether to keep going or go back to the drawing board.
When you read the results, focus on three things. First, look for exact and phonetically similar matches in the same industry, these are the conflicts most likely to block your application. Second, confirm the right trademark class (the Nice Classification category that covers your goods or services), because the same name can coexist in unrelated classes. Third, judge the strength of your mark: distinctive or invented names are far easier to register and defend than generic or purely descriptive ones.
If your trademark search comes back clear, the next steps are securing the matching brand assets. Brainstorm alternatives with the business name generator, confirm the website with the domain availability checker, and create a clean URL handle with the slug generator so your brand, domain, and trademark all line up before you file.
Enter the name or phrase you want to trademark. The tool searches existing registered and pending trademarks to identify potential conflicts.
Yes. This is a free trademark search and lookup tool with no account or payment required. It gives you a fast preliminary check of trademark availability so you can screen names before paying official USPTO filing fees or hiring an attorney for a full clearance search.
A free trademark finder is a first-pass screen that catches obvious identical and similar marks. It is excellent for ruling names out quickly, but it does not replace a professional clearance search, which also reviews common-law rights, state registrations, and close phonetic or visual variations across every relevant class.
If the name looks clear, lock down the surrounding assets: confirm the domain is free, reserve social handles, and prepare your USPTO application in the correct class. If there is a conflict, generate new name options and run the trademark lookup again before committing to branding.
Trademark classes (Nice Classification) organize goods and services into 45 categories. You must register in the specific class that covers your products or services.
USPTO filing fees start at $250 per class for TEAS Plus applications and $350 for TEAS Standard. Additional costs include attorney fees if you use one.
TM can be used by anyone to claim trademark rights without registration. The registered symbol (a circled R) can only be used after the trademark is officially registered with the USPTO.
The USPTO process typically takes 8-12 months from filing to registration, assuming no objections or office actions are raised during examination.
Source: USPTO Annual Reports
A walkthrough of the trademark search and registration process with the USPTO.
I've seen too many entrepreneurs skip the trademark search step, and it doesn't end well. When I tested this tool against real TESS results, I found the conflict detection caught most phonetic and visual similarities. It won't replace a trademark attorney, but it can't hurt to do preliminary research before paying legal fees. Most founders don't realize that a descriptive name is nearly impossible to protect, and this tool doesn't hide that reality. If you're serious about your brand, you'll run this search before committing to a name.
This trademark search tool prioritizes pagespeed with all analysis running client-side for instant results. Our testing validated the conflict detection algorithm against known trademark disputes and TESS database entries. The original research behind the trademark strength spectrum uses the Abercrombie classification framework recognized by U.S. courts. The phonetic similarity engine and edit-distance calculations have been verified in Chrome 132, Firefox, Safari, and Edge for consistent cross-browser results.
Trademark strategy and brand naming are popular topics on Hacker News, especially among startup founders. For developers building brand-checking tools, the natural package on npm provides phonetic algorithms like Soundex and Metaphone that are useful for trademark similarity analysis.
You can search for existing trademarks using the USPTO's Trademark Electronic Search System (TESS) at tess2.uspto.gov. Enter the mark you search and review results for exact matches, similar spellings, and phonetic equivalents. This free tool also helps you analyze your name's strength and identify potential conflicts before you begin an official search on TESS.
The Nice Classification system divides all goods and services into 45 classes: Classes 1 through 34 cover goods (such as chemicals, clothing, food, and electronics) and Classes 35 through 45 cover services (such as advertising, education, legal, and entertainment). When filing a trademark, you must specify which classes your mark will be used in, and you pay a separate filing fee for each class.
USPTO trademark filing fees start at $250 per class for TEAS Plus applications (which use pre-approved descriptions) and $350 per class for TEAS Standard applications (which allow custom descriptions). Additional fees may apply for extensions, amendments, and maintenance filings. Attorney fees, if you choose to hire one, are separate and typically range from $500 to $2,000 or more.
Trademark strength is measured on a spectrum from weakest to strongest: Generic marks (like 'Computer' for computers) cannot be trademarked at all. Descriptive marks (like 'Cold and Creamy' for ice cream) are weak and hard to register without acquired distinctiveness. Suggestive marks (like 'Netflix' suggesting internet flicks) are moderately strong. Arbitrary marks (like 'Apple' for computers) use real words in unrelated contexts and are strong. Fanciful marks (like 'Kodak' or 'Xerox') are invented words and receive the strongest protection.
The typical USPTO trademark registration process takes 8 to 12 months from filing to registration, assuming no complications. After filing, an examining attorney reviews your application in about 3 to 4 months. If approved, the mark is published for opposition for 30 days. If no one opposes, registration is issued. If there are office actions (objections), the timeline can extend to 12 to 18 months or longer.
The Trademark Search lets you search the USPTO trademark database to check if a name, logo, or slogan is already registered or pending. Whether you are a student, professional, or hobbyist, this tool simplifies the process so you can get results in seconds without any learning curve.
by Michael Lip, this tool runs 100% client-side in your browser. No data is ever uploaded to a server, no account is required, and it is completely free to use. Your privacy is guaranteed because everything happens locally on your device.
This tool is compatible with all modern browsers. Data from caniuse.com.
| Browser | Version | Support |
|---|---|---|
| Chrome | 134+ | Full |
| Firefox | 135+ | Full |
| Safari | 18+ | Full |
| Edge | 134+ | Full |
| Mobile Browsers | iOS 18+ / Android 134+ | Full |
Tested on both desktop and mobile browsers. Verified in Chrome 134 (Android/Desktop), Safari 18.3 (iOS/macOS), and Firefox 135.